Provoke Brighten + Hydrate Keratin Purple
No. No, Provoke Brighten + Hydrate Keratin Purple is not alcohol-free.
It lists Isopropyl Alcohol.
- Isopropyl Alcohol
Why
Alcohol-free means no drying alcohol: Alcohol Denat, Ethanol, SD Alcohol, Isopropyl Alcohol. Fatty alcohols like Cetearyl Alcohol are waxes and never count, and Benzyl Alcohol is a preservative.
No, Provoke Brighten + Hydrate Keratin Purple is not alcohol-free. It lists Isopropyl Alcohol.
Cetearyl Alcohol is a fatty alcohol: waxy, softening, and never counted as alcohol.
This is not a safety warning. It is a label fact, useful if you avoid this group on purpose.
Full ingredient list
Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Behentrimonium Chloride, Sodium Benzoate, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Betaine, Citric Acid, Disodium EDTA, Isopropyl Alcohol, Laurdimonium Hydroxypropyl Hydrolyzed Kertain, Linalool, Panthenol, Polyquaternium-39, Hexyl Cinnamal, Hydroxycitronellal, Alpha-isomethyl Ionone, Citronellol, Geraniol, Disodium Distyrylbiphenyl Disulfonate, CI 60730 (Acid Violet 43).
Highlighted names triggered a “No” on one of the six checks. Underlined names open the ingredient dictionary. Source list as recorded on Open Beauty Facts.
Alcohol-free products instead
Data: Open Beauty Facts, community database, ODbL license. Last checked 26 Aug 2026. Barcode 5012008721509.