Pro:Voke Keep It Bright Shampoo
No. No, Pro:Voke Keep It Bright Shampoo is not fragrance-free.
It lists Parfum (Fragrance) and 2 fragrance allergens.
- Parfum (Fragrance)
- Linalool
- Hexyl Cinnamal
Why
Fragrance-free means no perfume in the ingredient list. On a label perfume shows up as Parfum or Fragrance, as essential oils, and often as named allergens like Limonene and Linalool that brands have to declare in the EU.
No, Pro:Voke Keep It Bright Shampoo is not fragrance-free. It lists Parfum (Fragrance) and 2 fragrance allergens.
This is not a safety warning. Perfume suits most people, but if your skin reacts or you are patch testing, this is the line you came for.
Full ingredient list
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Polysorbate 20, Parfum (Fragrance), Glycerin, Polyurethane-10, Sodium Benzoate, Coconut Acid, Disodium EDTA, Guar Hydroxypropyltrimonium Chloride, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Potassium Sorbate, Citric Acid, Linalool, Hexyl Cinnamal, Disodium Distyrylbiphenyl Disulfonate, Panthenol, Sodium Hydroxide, CI 60730 (Acid Violet 43).
Highlighted names triggered a “No” on one of the six checks. Underlined names open the ingredient dictionary. Source list as recorded on Open Beauty Facts.
Fragrance-free shampoos instead
Data: Open Beauty Facts, community database, ODbL license. Last checked 26 Aug 2026. Barcode 5012008719100.