Toni & Guy Purple Shampoo
Yes. Yes, Toni & Guy Purple Shampoo is alcohol-free.
No drying alcohol (Alcohol Denat, Ethanol, SD Alcohol, Isopropyl Alcohol) in the list.
Why
Alcohol-free means no drying alcohol: Alcohol Denat, Ethanol, SD Alcohol, Isopropyl Alcohol. Fatty alcohols like Cetearyl Alcohol are waxes and never count, and Benzyl Alcohol is a preservative.
Yes, Toni & Guy Purple Shampoo is alcohol-free. No drying alcohol (Alcohol Denat, Ethanol, SD Alcohol, Isopropyl Alcohol) in the list.
This is not a safety warning. It is a label fact, useful if you avoid this group on purpose.
Full ingredient list
Water, Sodium Laureth Sulfate/Sodium C12-13 Pareth Sulfate, Cocamidopropyl Betaine, Dimethiconol, Pearl Extract, Hydrolysed Keratin, Glycerin, PEG-45M, Carbomer, Guar Hydroxypropyltrimonium Chloride, Cocamide MEA, TEA-DODECYLBENZENESULFONATE, TEA-SULFATE, Glycol Distearate, Sodium Chloride, Citric Acid, Disodium EDTA, Sodium Benzoate, Phenoxyethanol, Fragrance, Citronellol, Geraniol, Limonene, Linalool, CI 60730, Used Interchangeably.
Highlighted names triggered a “No” on one of the six checks. Underlined names open the ingredient dictionary. Source list as recorded on Open Beauty Facts.
Data: Open Beauty Facts, community database, ODbL license. Last checked 26 Aug 2026. Barcode 9300830045006.